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Best Delray Beach SEO Company – Power Play Marketing


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Hello, my name is Jeff Klein, President of Power Play Marketing. We are an Internet Marketing company based in Delray Beach, Florida.

Today I want to talk with you about search engine optimization, also known as SEO.

What is SEO
• Search Engine Optimization (SEO) is the process of improving the visibility of a website in a search engine’s natural or unpaid search results.

There are Three Basic Components of SEO
• On-page SEO
• External SEO / Link Building
• Content

1st Component of SEO — On-page SEO

While there are many factors to on-page SEO, there are three key elements:
• Keywords Research
• Meta Tags
• Internal Link Structure

On-Page SEO — Keyword Research
• What are the terms your users are actually using?
• Things you should consider when evaluating keywords include: relevance, search volume, competitiveness, and commerciality

On-Page SEO — Meta Tags
• HTML code inserted into the header of a web page
• Help tell search engines and users what your site is about
• Title, description, and keyword tags
• Keyword rich, compelling, and user focused

On-Page SEO — Internal Link Structure
• Links from one page of a website to a different page on the same site
• Helps search engines (and visitors) navigate your website and discover your content
• Keyword-rich anchor text

2nd Component of SEO — External SEO / Link Building
• Link building is getting other websites to link to your site
• In simple terms, search engines view a link to your website as a vote for your site’s importance
• The theory here is the more links your site has, the more important it is, and the higher it should rank
• The reality however is that it’s not all about quantity

Three Important Factors When Building Links to Your Site
• Link Velocity
• Link Diversity
• Link Quality
Link Building — Link Velocity
• The rate at which you get incoming backlinks to your site
• Consistency is the key, build links each and every month

Link Building – Diversity
• Anchor text diversity
• Types of links: blog comments, directory sites, social bookmarking, article marketing, press releases, video marketing

Link Building — Quality
• Relevance: Links from a page about the targeted keywords
• Contextual: Links within relevant text content, located in the main content section of the web page (as opposed to in the sidebar or footer)
• Authentic: One-Way (non-reciprocal) links, unpaid

3rd Component of SEO — Content
• Generate Interest
• Create unique and interesting content with real value
• Build Authority
• Become a trusted resource within your market
• Promote Sharing
• People want to share quality content
• Social proof as a ranking factor

If you would like to learn more about how SEO can help your business, visit our website at PowerPlayMarketing.com or reach us by phone at 561.749.9172

I hope this video was helpful

Make sure you hit subscribe down below so you can subscribe to my channel and be notified when another video comes out.

If you have any questions about what I’ve shared with you, please leave them below as well.

I’m Jeff Klein. Have an awesome day.

Power Play Marketing
1280 Delray Lakes Dr. Delray Beach, FL 33444
PowerPlayMarketing.com | Tel: 561.749.9172

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